The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body with 50,000 members in 130 countries. The Institute defines the marketing standards that operate in the UK and champion best practice globally. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organizations. The Chartered Institute of Marketing does this by providing membership, qualifications and training to marketing professionals around the world.
The Canadian Institute of Marketing recognizes the education program of the Chartered Institute of Marketing as one of the best in the world for professional development. The Canadian Institute of Marketing promotes the Chartered Institute of Marketing certificates and diploma program in Canada, and has arranged for the offering of the programs through Georgian College in Barrie Ontario.