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Canadian Institute of Marketing Marks Silver Jubilee with Publication of Book - Aug. 12-08

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Upcoming Events 2007

Ontario Colleges’ Marketing Competition 2007

Ontario’s top college marketing students get together annually at the Ontario Colleges’ Marketing Competition to see who can do the best in a set of events designed to test students on the practical, under-the-gun marketing skills. This is a prestigious event where graduate level marketing students from across the province compete in a variety of case study presentations. In total, the competition will draw over 400 students, faculty and judges.

This year’s event takes place at the Hilton Hotel in London on November 15 and 16. It is hosted by Fanshawe College. Judges for the competition will sit on panels for each of the following case events; Integrated Marketing Communications, Marketing, Marketing Research, International Marketing, Entrepreneurship, Direct Marketing, The Job Interview, Sales Management, The Sales Presentation, and Retailing.

Judging on November 16 begins at 8:00 am and will wrap-up by 5:30 pm. Awards presentation follow a banquet which begins at 6:30 pm.

Canadian Institute of Marketing members Grant Lee, MCInst.M., RPM (Executive Director) and Shiv Seechurn, MCInst.M., RPM (Registrar) will be serving as judges. Seechurn will sit on the panel for International Marketing and Lee will judge Entrepreneurship cases.

The Institute is also a sponsor of the event at the “partner” level. In return for its cash contribution, the Institute receives the following exposure:

• Acknowledgement in the Event Guide (distributed to 400 faculty, judges and students),
• Recognition on the official OCMC website, and
• Acknowledgement in Fanshawe College’s Donor Database.

The Institute also has the opportunity to provide promotional products (pens, pads of paper, etc.) for the conference bags and/or promotional flyers and material.

The Canadian Institute of Marketing has participated in OCMC at the event held at Georgian College in 2004 and Seneca in 2005. Both competitions fielded bright minds that completely impressed the judges, making scoring a formidable task. Students are well prepared for the competition. It is obvious that the marketing programs of Ontario colleges balance theory, principles and standards with the experience of marketing practitioners employed in industry and government. The OCMC is a must-attend event for employers looking for Canada’s future marketing leaders.