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Home > Resource Centre > Marketing Canada

Marketing Canada is the official journal of the Canadian Institute of Marketing. The publication is distributed quarterly as a pdf file to all of the members and friends of The Canadian Institute of Marketing . Each issue covers articles related to changing marketing theory, applications of principles and case studies. The journal also documents the history of events taking place at the Canadian Institute of Marketing.

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The following Issues of Marketing Canada and its predecessor, The Marketing Challenge are in Acrobat PDF and require the free Acrobat Reader plug-in.

The Latest Issue of Marketing Canada
Volume 4, Issue 4 - Fall 2008 (PDF, 820 KB)
Previous Issues
Volume 4, Issue 3- Summer 2008 (PDF, 0.8 MB) Volume 4, Issue 2 - Spring/Summer 2008 (PDF, 0.8 MB) Volume 4, Issue 1 - Winter 2008 (PDF, 0.7 MB) Volume 3, Issue 2 - Spring/Summer 2007 (PDF, 1.5 MB) Volume 3, Issue 1 – Winter 2007 (PDF, 0.7 MB) Volume 2, Issue 3 - Fall 2006 (PDF, 1.5 MB) Volume 2, Issue 1 - Winter 2006 (PDF, 1.5 MB) Volume 1, Issue 3 - Fall 2005 (PDF, 2.3 MB) Volume 1, Issue 2 - Spring/Summer 2005 (PDF, 0.9 MB) Volume 1, Issue 2 - Winter 2005 (PDF, 1.1 MB) Volume 7, Issue 3 - Summer/Fall 2004 (PDF, 0.7 MB) Volume 7, Issue 2 - Spring 2004 (PDF, 1.1 MB) Volume 7, Issue 1 - Winter 2004 (PDF, 0.75 MB) Volume 6, Issue 3 - Fall 2003 (PDF, 1.0 MB) Volume 6, Issue 2 - Spring/Summer 2003 (PDF, 0.8 MB) Volume 6, Issue 1 - Winter 2003 (PDF, 0.8 MB) Volume 5, Issue 3 - Fall 2002 (PDF, 1.9 MB) Volume 5, Issue 2 - Spring 2002 (PDF, 1.3 MB) Volume 5, Issue 1 - Winter 2002 (PDF, 0.9 MB) Volume 4, Issue 3 - Fall 2001 (PDF, 1.8 MB) Volume 4, Issue 2 - Spring 2001 (PDF, 1.5 MB) Volume 4, Issue 1 - Winter 2001 (PDF, 0.5 MB) Volume 3, Issue 2 - Fall 2000 (PDF, 0.4 MB)
Volume 2, Issue 3 - Winter 2000 Are focus groups misused? By James A. Schauer, F.C.Inst.M. What is on-line marketing? By Clare Hutchinson, Inter-Trainment Marketing to youth - how scientific should you be? By Howard M. Salkow, M.C.Inst.M., Chair, Calgary Chapter of the CIM Top of page
Volume 2, Issue 2 Building Relationships Is The Key To Entering International Markets The Challenges To Marketing In The Next Millennium Professional Development Means Life-Long Learning The Future Isn't What It Used To Be Marketing Alberta - Are The Mountains Enough? Public Sector Marketing Is Not An Oxymoron Customer Service Quality Concepts A Marketing/Business Perspective Are Employees Ready For Life Long Learning Report From The International Bureau Philippine Marketing Association's Conference Wage Marketing Not War Top of page

Volume 2, Issue 1 Downsizing From the Age of Aquarius to the Age of the Vicarious Strategic Marketing Techniques for Modern Engineering Practice Marketers Must Understand Franchising When Assisting a Franchisee Focus on the Causes of Dissatisfaction to Increase Customer Loyalty Academic Institutions and Marketing Programs are Recognized by the C.Inst.M.

Volume 1, Issue 4 The Future Is Now The Chair's Report Regional Report The Little Shop Of Media Horrors Some Pros & Cons Of Fog Indicies The Seven Deadly Public Speaking Sins And How To Avoid Them You Can't Just Fold Up A General Ad Campaign Into An Envelope Unsupervised Adaptive Clustering For Data Prospecting And Data Mining Are You Afraid Of The Phone? Are You Wired? Top of page

Volume 1, Issue 3 C.Inst.M. joins Asia Pacific Marketing Federation Book Suggestion Grassroots are greener for sponsors Top of page

Volume 1, Issue 2, Winter 1998 Membership & status report Sponsorship works The one-minute advertising expert Corporate sponsorship soars at nation's Balloon Festivals Top of page

Volume 1, Issue 1, Fall 1997 For brand leaders, defense is the best offence Telemarketing is serious business Top of page